FROM PILOT TO TV SERIES
The journey from an idea to a series is a process that begins with a pilot. A pilot serves as a short episode providing insight into what the concept is about. After that, one must try to pitch it to different channels
A common misconception is that projects picked up for a pilot will automatically appear on the screen, but a pilot is just a step toward a potential new series
The first step on this journey was to create a pilot, and then the 'TATOVØRENE' was born. This initial episode was meant to be not only a teaser but also proof of the concept's sustainability and appeal.
Attitude Tattoo Studio was now set to step out of its familiar surroundings and introduce viewers to the unique world of tattoo art, the stories behind each design, and the passion that drives tattoo artists to create.
The pilot became the first step on the journey to bring Attitude Tattoo Studio to the TV screens, and it was meant to demonstrate that this was a story worth sharing with the world.
The journey toward a potential series had begun, and 'TATOVØRENE' was the key that would open the door to a new dimension of tattoo art on TV.
Here, you can send us a completely non-binding inquiry, and we'll assist you with your next tattoo.
SELLING THE SHOW TATOVØRENE
With the finished pilot in hand, which everyone involved was proud of, it was now up to One Upper Media to pitch 'TATOVØRENE' to various TV channels. For each meeting they had, they kept us updated on which channels they were going to present the project to, and they called us after each meeting.
Anxiously, we awaited the calls that could bring either cheers or disappointment.
Many liked the concept and found it entertaining, but unfortunately, the reality was that most channels either lacked the budget to invest in the project, felt it didn't quite fit their target audience, or simply didn't find it interesting for their channel.
It went slow.
Time passed, and the belief that the series would find a home began to diminish. We already had enough on our plate tattooing clients and simultaneously planning a total renovation of the studio, a plan that had been on the drawing board long before 'TATOVØRENE' became an idea.
But even though belief wavered, the story of 'TATOVØRENE' was far from over.



UNANSWERED CALLS
The studio had turned into a construction site with people and materials everywhere, amidst an intense renovation period. One day, during lunch, I noticed that I had two missed calls from ONEUPPER, the production company behind the pilot. Immediately, I felt that this could be important, so I reached out.
Pål Aasdal, the voice on the other end of the phone. 'They want a full season – 12 episodes. And they want the first episode ready in a short time. You just need to finish the renovation so we can start shooting.
The moment was electric, and what had previously seemed like a concluded journey suddenly got new life. The message was clear – 'TATOVØRENE' had been given the green light for a full season, and the first episode would roll out soon
SHOOTING THE TV SERIES
First and foremost, it was now a race against time to complete the renovation. Planning the filming of a reality series like 'TATOVØRENE' required thorough preparation, especially when the studio was already fully booked with clients. It became clear from the start that there would be some long evenings, as it wasn't easy to reschedule already arranged appointments.
The filming of a reality series revealed aspects of production that are often overlooked. Certain situations had to be filmed multiple times, not necessarily on the same day. To ensure continuity, we had to take daily pictures of each other so that the clothes matched in the interviews.
Most of what happened in the series provided an authentic glimpse into our daily lives, at least to some extent. While many situations were genuine, some moments were, of course, spiced up a bit extra to create the perfect blend of realism and entertainment.
The filming of 'TATOVØRENE' was not just a task; it was a creative challenge that required collaboration and adaptation to capture the moments that would define the series.

Here you can watch all the episodes of 'TATOVØRENE' for free on Discovery
Here, you can send us a completely non-binding inquiry, and we'll assist you with your next tattoo.